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Thursday, May 8, 1997

Memphis ad warns nation of HIV

The Commercial Appeal, May 8, 1997
By Michael Kelley

A public service announcement warning about the spread of the AIDS virus among jail inmates has been produced in Memphis for distribution to television stations across the country.

The 30-second PSA, "Is My Mommy Ever Coming Back?", will be distributed by the NAACP and the National Black Media Coalition.

It was unveiled at a press conference Wednesday by Novella Smith Arnold, executive director of We Care Inc./Kid Care, an outreach ministry of Calvary Episcopal Church.

Arnold is a former Shelby County Jail volunteer chaplain who describes the spread of the virus that causes AIDS as an "epidemic" among jail inmates.

Blues City Cultural Center provided the cast, including 4-year-old Alonzo Darius Jones III, who delivers the title line.

"Millions of people are infected with HIV, the virus that causes AIDS," Arnold says in her narration. " . . . When men are incarcerated, they can engage in risky behavior. Some are willing. Some are raped. But once infected, they take this deadly virus home to their families or lovers. When were you tested for HIV?"

The spot was produced by Arnold, Bill Lineberry with WMC-TV, Carole Manning of Carole Manning Productions and WDIA Radio's Eddie Bobo. Production services were donated by WMC-TV, Manning Productions and WDIA.

Edition: Final; Section: Metro; Page: B2
Copyright (c) 1997 The Commercial Appeal, Memphis, TN

Click here to read more and download a computer video of the PSA.


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